Business marketing management:a strategic view of industrial and organizational markets. /
Hutt, Michael D.
Business marketing management:a strategic view of industrial and organizational markets. / Michael D. Hutt and Thomas W. Speh - 6th ed. - New York: The Dryden Press, 1998. - xxix,777 p.: ill; 24cm.
Includes index
Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
0030206332
Marketing management.
HF5415.13.H87
Business marketing management:a strategic view of industrial and organizational markets. / Michael D. Hutt and Thomas W. Speh - 6th ed. - New York: The Dryden Press, 1998. - xxix,777 p.: ill; 24cm.
Includes index
Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
0030206332
Marketing management.
HF5415.13.H87