Business marketing management:a strategic view of industrial and organizational markets. / Michael D. Hutt and Thomas W. Speh
Material type:
TextPublication details: New York: The Dryden Press, 1998.Edition: 6th edDescription: xxix,777 p.: ill; 24cmISBN: - 0030206332
- HF5415.13.H87
Contents:
Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.H87 (Browse shelf(Opens below)) | 1 | Available | 2391/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.H871 (Browse shelf(Opens below)) | 2 | Available | 2392/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.H872 (Browse shelf(Opens below)) | 3 | Available | 2393/12 |
Includes index
Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
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