Essentials of marketing. /
Boachie-Mensah, F.O.
Essentials of marketing. / F.O. Boachie-Mensah - Accra: Excellent Publishing & Printing; c2009. - xi,319 p.: ill.; 22cm.
Includes index
Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.
9988071936 9789988071936
Marketing
HF5418.M52
Essentials of marketing. / F.O. Boachie-Mensah - Accra: Excellent Publishing & Printing; c2009. - xi,319 p.: ill.; 22cm.
Includes index
Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.
9988071936 9789988071936
Marketing
HF5418.M52