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Essentials of marketing. / F.O. Boachie-Mensah

By: Material type: TextPublication details: Accra: Excellent Publishing & Printing; c2009.Description: xi,319 p.: ill.; 22cmISBN:
  • 9988071936
  • 9789988071936
Subject(s): LOC classification:
  • HF5418.M52
Contents:
Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5418.M524 (Browse shelf(Opens below)) 5 Available 4940/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5418.M525 (Browse shelf(Opens below)) 6 Available 4941/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5418.M52 (Browse shelf(Opens below)) 1 Available 2387/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5418.M521 (Browse shelf(Opens below)) 2 Available 2388/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5418.M522 (Browse shelf(Opens below)) 3 Available 2389/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5418.M523 (Browse shelf(Opens below)) 4 Available 2390/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5418.M52 (Browse shelf(Opens below)) 1 Available K/1632/1632/19
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5418.M521 (Browse shelf(Opens below)) 2 Available K/1633/1633/19

Includes index

Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.

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