Services marketing: people, technology, strategy. /
Lovelock, Christopher
Services marketing: people, technology, strategy. / Christopher Lovelock and Jochen Wirtz. - 5th ed. - USA: Prentice Hall, 2004. - xviii,652 p.: ill.; 25cm.
Includes index
Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
0131268465
Marketing
HF5415.122.L682
Services marketing: people, technology, strategy. / Christopher Lovelock and Jochen Wirtz. - 5th ed. - USA: Prentice Hall, 2004. - xviii,652 p.: ill.; 25cm.
Includes index
Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
0131268465
Marketing
HF5415.122.L682