Services marketing: people, technology, strategy. / Christopher Lovelock and Jochen Wirtz.
Material type:
TextPublication details: USA: Prentice Hall, 2004.Edition: 5th edDescription: xviii,652 p.: ill.; 25cmISBN: - 0131268465
- HF5415.122.L682
Contents:
Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.L68 (Browse shelf(Opens below)) | 1 | Available | 2311/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.L681 (Browse shelf(Opens below)) | 2 | Available | 2312/12 | ||||||||||||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.L682 (Browse shelf(Opens below)) | 3 | Available | 2313/12 |
Includes index
Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
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