Consumer behavior:implications for marketing strategy. /
Hawkins, Deli I.
Consumer behavior:implications for marketing strategy. / Deli I. Hawkins, Roger J. Best and Kenneth A. Coney - 6th ed. - Chicago: Irwin, c1995. - xix,649 p.: ill.; 26cm.
Includes index
Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior, marketing practice, and society.
0256179921
Consumer behavior
HF5415.33.U6 H31
Consumer behavior:implications for marketing strategy. / Deli I. Hawkins, Roger J. Best and Kenneth A. Coney - 6th ed. - Chicago: Irwin, c1995. - xix,649 p.: ill.; 26cm.
Includes index
Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior, marketing practice, and society.
0256179921
Consumer behavior
HF5415.33.U6 H31