Consumer behavior:implications for marketing strategy. / Deli I. Hawkins, Roger J. Best and Kenneth A. Coney

By:

Hawkins, Deli I

Contributor(s):

Material type:

TextPublication details: Chicago: Irwin, c1995.Edition: 6th edDescription: xix,649 p.: ill.; 26cmISBN:

0256179921

Subject(s):

Consumer behavior

LOC classification:

HF5415.33.U6 H31

Contents:

Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior, marketing practice, and society.

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.33.U6 H31 (Browse shelf(Opens below))				1	Available			2314/12
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY			HF5415.33.U6 H311 (Browse shelf(Opens below))				2	Available			2315/12

Includes index

Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior, marketing practice, and society.

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Consumer behavior:implications for marketing strategy. / Deli I. Hawkins, Roger J. Best and Kenneth A. Coney

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