Business marketing management. /
Bingham, Frank G.
Business marketing management. / Frank G. Bingham, Jr. - Lincolnwood, Ill., USA : NTC Business Books, c1998. - xxiii, 632 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Contents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases.
0844229644 (casebound)
Industrial marketing--Management.--United States
HF5415.1263.B56 /
Business marketing management. / Frank G. Bingham, Jr. - Lincolnwood, Ill., USA : NTC Business Books, c1998. - xxiii, 632 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Contents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases.
0844229644 (casebound)
Industrial marketing--Management.--United States
HF5415.1263.B56 /