Business marketing management. / Frank G. Bingham, Jr.
Material type:
TextPublication details: Lincolnwood, Ill., USA : NTC Business Books, c1998.Description: xxiii, 632 p. : ill. ; 24 cmISBN: - 0844229644 (casebound)
- HF5415.1263.B56
Contents:
Contents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases.
Includes bibliographical references and indexes.
Contents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases.
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