Marketing communications : engagements, strategies, and practice. /
Fill, Chris.
Marketing communications : engagements, strategies, and practice. / Chris Fill. - 4th ed. - New York : Pearson Education Ltd, 2005. - xxxvii,911 p.: ill; 26cm.
Includes bibliographical references and index.
Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.
0273687727 (alk. paper)
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123.F55
Marketing communications : engagements, strategies, and practice. / Chris Fill. - 4th ed. - New York : Pearson Education Ltd, 2005. - xxxvii,911 p.: ill; 26cm.
Includes bibliographical references and index.
Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.
0273687727 (alk. paper)
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123.F55