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Marketing communications : engagements, strategies, and practice. / Chris Fill.

By: Material type: TextPublication details: New York : Pearson Education Ltd, 2005.Edition: 4th edDescription: xxxvii,911 p.: ill; 26cmISBN:
  • 0273687727 (alk. paper)
Subject(s): LOC classification:
  • HF5415.123.F55
Contents:
Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.F55 (Browse shelf(Opens below)) 1 Available 2272/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.123.F551 (Browse shelf(Opens below)) 2 Available 2273/12

Includes bibliographical references and index.

Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.

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