Retailing management. /
Levy, Michael
Retailing management. / Michael Levy and Barton A. Weitz. - 5th ed. - Boston: McGraw Hill, c2004. - xxxv,775 p.: ill; 25cm.
Includes index
Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases.
0071240373
Retail trade. Management.
HF5529.L46
Retailing management. / Michael Levy and Barton A. Weitz. - 5th ed. - Boston: McGraw Hill, c2004. - xxxv,775 p.: ill; 25cm.
Includes index
Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases.
0071240373
Retail trade. Management.
HF5529.L46