Retailing management. / Michael Levy and Barton A. Weitz.
Material type:
TextPublication details: Boston: McGraw Hill, c2004.Edition: 5th edDescription: xxxv,775 p.: ill; 25cmISBN: - 0071240373
- HF5529.L46
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5529.L46 (Browse shelf(Opens below)) | 1 | Available | 2419/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5529.L461 (Browse shelf(Opens below)) | 2 | Available | 2420/12 |
Includes index
Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases.
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