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Marketing./

Pride, William M. 2010.

Marketing./ - 15th - Boston: Cengage learning, 2010. - xxxi, 605p.: 28cm.

Includes index, glossary and notes.

Contents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.

ISBN: 9780324834260

LC Class. No.: HD70.U5.P93(15e)

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Marketing./

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