Marketing./ (Record no. 9706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00848nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230615153932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230615b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324834260 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | wiuc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD70.U5.P93(15e) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M. |
| Dates associated with a name | 2010. |
| 9 (RLIN) | 1654 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing./ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Cengage learning, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, |
| Other physical details | 605p.: |
| Dimensions | 28cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index, glossary and notes. |
| 501 ## - WITH NOTE | |
| With note | Contents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| Dates associated with a name | 2010. |
| 9 (RLIN) | 1655 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 15/06/2023 | HD70.U5 P93(15e) | 9362/063/23 | 15/06/2023 | 1 | 15/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 15/06/2023 | HD70.U5 P931(15e) | 9363/064/23 | 15/06/2023 | 2 | 15/06/2023 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 15/06/2023 | HD70.U5 P932(15e) | 9364/065/23 | 15/06/2023 | 3 | 15/06/2023 | Books |