Principles of services marketing. /
Palmer, Adrian
Principles of services marketing. / Adrian Palmer - 4th ed. - Boson: McGraw Hill, c2005. - xi,575 p.: ill; 24cm.
Includes index
Contents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services.
0077107942
Marketing.
HF5415.13.P18
Principles of services marketing. / Adrian Palmer - 4th ed. - Boson: McGraw Hill, c2005. - xi,575 p.: ill; 24cm.
Includes index
Contents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services.
0077107942
Marketing.
HF5415.13.P18