Principles of services marketing. / (Record no. 972)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00943nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120528t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077107942 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13.P18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of services marketing. / |
| Statement of responsibility, etc. | Adrian Palmer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boson: |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi,575 p.: |
| Other physical details | ill; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term following geographic name entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 28/05/2012 | HF5415.13.P18 | 2334/12 | 28/05/2012 | 1 | 28/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 28/05/2012 | HF5415.13.P181 | 2335/12 | 28/05/2012 | 2 | 28/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 28/05/2012 | HF5415.13.P182 | 2336/12 | 28/05/2012 | 3 | 28/05/2012 | Books |