Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results
HOLTS, Herman
Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results - New York : John Wiley & Sons, Inc 1988. - x, 238 p.: Appendix, index
Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods
0471632279
Sales promotion
Advertising layout and typography
Business writing
Broadsides
Newsletters
HF5438.5.H65
Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results - New York : John Wiley & Sons, Inc 1988. - x, 238 p.: Appendix, index
Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods
0471632279
Sales promotion
Advertising layout and typography
Business writing
Broadsides
Newsletters
HF5438.5.H65