Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results (Record no. 9982)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01084nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230817102737.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230815b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471632279 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH |
| Transcribing agency | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE - GH |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5.H65 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HOLTS, Herman |
| 9 (RLIN) | 2207 |
| 245 ## - TITLE STATEMENT | |
| Title | Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 238 p.: |
| Other physical details | Appendix, index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 9 (RLIN) | 4 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising layout and typography |
| 9 (RLIN) | 2208 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business writing |
| 9 (RLIN) | 2209 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadsides |
| 9 (RLIN) | 2210 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Newsletters |
| 9 (RLIN) | 2211 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 19/07/2023 | HF5438.5.H65 | K/3299/0397/23 | 15/08/2023 | 15/08/2023 | Books |