The new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. / (Record no. 10023)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02042nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230911114611.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230904b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118026984 (3 e) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | WIUC - GH |
| Transcribing agency | WIUC - GH |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265.S39 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | dc22 |
| Classification number | 658.8'72 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman |
| 9 (RLIN) | 2336 |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. / |
| Statement of responsibility, etc. | David Meerman Scott |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ. : |
| Name of publisher, distributor, etc. | John Wiley & Sons. |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 366 p. : |
| Other physical details | Ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Contents: How the Web has changed the rules of marketing and PR : The old rules of marketing and PR are ineffective in an online world --. The new rules of marketing and PR --. Reaching your buyers directly -- Web-based communications to reach buyers directly: Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story --. Audio and video drive action -- The new rules of news releases --. Going viral:The web helps audiences catch the fever -- The content-rich website --. Marketing and PR in real time -- Action plan for harnessing the power of the new rules: You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource --. How to create for your buyers -- How web content influences the buying process -- . Mobile marketing: reaching buyers wherever they are -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- . How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media -- The new rules for reaching the media --. Search engine marketing --. Make it happen |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 1336 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 1322 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 14/03/2023 | HF5415.1265.S39(3e) | K/3022/0120/23 | 04/09/2023 | 04/09/2023 | Books |