Image from Google Jackets

The new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. / David Meerman Scott

By: Material type: TextPublication details: Hoboken, NJ. : John Wiley & Sons. 2011Edition: 3rd edDescription: xxxii, 366 p. : IllISBN:
  • 9781118026984 (3 e)
Subject(s): DDC classification:
  • dc22 658.8'72
LOC classification:
  • HF5415.1265.S39
Contents:
Contents: Contents: How the Web has changed the rules of marketing and PR : The old rules of marketing and PR are ineffective in an online world --. The new rules of marketing and PR --. Reaching your buyers directly -- Web-based communications to reach buyers directly: Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story --. Audio and video drive action -- The new rules of news releases --. Going viral:The web helps audiences catch the fever -- The content-rich website --. Marketing and PR in real time -- Action plan for harnessing the power of the new rules: You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource --. How to create for your buyers -- How web content influences the buying process -- . Mobile marketing: reaching buyers wherever they are -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- . How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media -- The new rules for reaching the media --. Search engine marketing --. Make it happen
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HF5415.1265.S39(3e) (Browse shelf(Opens below)) Available K/3022/0120/23

Includes index

Contents: Contents: How the Web has changed the rules of marketing and PR : The old rules of marketing and PR are ineffective in an online world --. The new rules of marketing and PR --. Reaching your buyers directly -- Web-based communications to reach buyers directly: Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story --. Audio and video drive action -- The new rules of news releases --. Going viral:The web helps audiences catch the fever -- The content-rich website --. Marketing and PR in real time -- Action plan for harnessing the power of the new rules: You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource --. How to create for your buyers -- How web content influences the buying process -- . Mobile marketing: reaching buyers wherever they are -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- . How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media -- The new rules for reaching the media --. Search engine marketing --. Make it happen

There are no comments on this title.

to post a comment.
Share

If you have any concerns or questions; kindly contact the library

© Powered by WIUC ICT DIRECTORATE