MARC details
| 000 -LEADER |
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| fixed length control field |
01344fam a22002534a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
3241776 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210414114035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010604s2002 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0767415418 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P301.5.P47 B67 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Borchers, Timothy A. |
| 245 10 - TITLE STATEMENT |
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| Title |
Persuasion in the media age. / |
| Statement of responsibility, etc. |
Timothy A. Borchers. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 472 p. : |
| Other physical details |
ill.; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 446-456) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Pt. I. |
| Title |
Concepts of Persuasion. |
| Miscellaneous information |
1. |
| Title |
Persuasion in Contemporary Society. |
| Miscellaneous information |
2. |
| Title |
Theories of Persuasion. |
| Miscellaneous information |
3. |
| Title |
Persuasion and Ethics in the Media Age -- |
| Miscellaneous information |
Pt. II. |
| Title |
Variables of Persuasion. |
| Miscellaneous information |
4. |
| Title |
Media Influences on Persuasion. |
| Miscellaneous information |
5. |
| Title |
Understanding the Audience. |
| Miscellaneous information |
6. |
| Title |
Persuasion and Visual Images. |
| Miscellaneous information |
7. |
| Title |
Persuasion and Language. |
| Miscellaneous information |
8. |
| Title |
Persuasion and Culture. |
| Miscellaneous information |
9. |
| Title |
The Persuasiveness of the Source. |
| Miscellaneous information |
10. |
| Title |
The Reasoning Process. |
| Miscellaneous information |
11. |
| Title |
Motivational Appeals -- |
| Miscellaneous information |
Pt. III. |
| Title |
Contexts and Applications of Persuasion. |
| Miscellaneous information |
12. |
| Title |
Political Persuasion. |
| Miscellaneous information |
13. |
| Title |
Persuasive Movements. |
| Miscellaneous information |
14. |
| Title |
Advertising. |
| Miscellaneous information |
15. |
| Title |
Interpersonal Persuasion. |
| Miscellaneous information |
16. |
| Title |
Creating Persuasive Presentations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Rhetoric) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
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| Numeration |
TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
