Persuasion in the media age. / Timothy A. Borchers.
Material type:
TextPublication details: Boston : McGraw-Hill, 2002.Description: xxiv, 472 p. : ill.; 24 cmISBN: - 0767415418
- P301.5.P47 B67
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P301.5.P47 B67 (Browse shelf(Opens below)) | 1 | Available | 4253/12 |
Includes bibliographical references (p. 446-456) and index.
Pt. I. Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age -- Pt. II. Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals -- Pt. III. Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations.
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