New products management. / (Record no. 2897)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02385cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14990594 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414114218.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070831s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007036476 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529882 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073529882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073529885 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn169874129 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)169874129 |
| Canceled/invalid control number | (OCoLC)156810212 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BTCTA |
| -- | BAKER |
| -- | C#P |
| -- | YDXCP |
| -- | BWX |
| -- | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.153.C72 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5/75 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crawford, C. Merle |
| 245 10 - TITLE STATEMENT | |
| Title | New products management. / |
| Statement of responsibility, etc. | Merle Crawford, Anthony Di Benedetto. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin, |
| Date of publication, distribution, etc. | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 558 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 505-508) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Content: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Di Benedetto, C. Anthony. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html">http://www.loc.gov/catdir/enhancements/fy0743/2007036476-d.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | CC | 13/05/2014 | HF5415.153.C72 | 873/012/14 | 13/05/2014 | 1 | 13/05/2014 | Books |