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New products management. / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: 9th edDescription: xviii, 558 p. : ill. ; 24 cmISBN:
  • 9780073529882 (alk. paper)
  • 9780073529882
  • 0073529885
Subject(s): DDC classification:
  • 658.5/75 22
LOC classification:
  • HF5415.153.C72
Online resources:
Contents:
Content: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.153.C72 (Browse shelf(Opens below)) 1 Available 873/012/14

Includes bibliographical references (p. 505-508) and index.

Content: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program.

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