Mass Communication: Living in a media world. / (Record no. 5607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01316nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150703b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452202990 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.H314 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HANSON, Ralph E. |
| 245 ## - TITLE STATEMENT | |
| Title | Mass Communication: Living in a media world. / |
| Statement of responsibility, etc. | Ralph E. Hanson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,423p.: |
| Other physical details | ills.; |
| Dimensions | 28cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction to the media: Living in a media world -- Mass communication effects: How society and media interact -- Print media: The media business: Consolidation, globalization, and the long tail -- Books: The birth of the mass media -- Magazines: The power of words and images -- Electronic media: Newspapers and the news: Reflection of a democratic society -- Audio: Music and talk across media -- Movies: Mass producing entertainment -- Television: Broadcast and beyond -- Strategic communication: The internet: Mass communication gets personal -- Advertising: Selling a message -- Regulation and control of the media: Public relations: Interactions, relationships, and the news -- Media law: Free speech and fairness -- Media ethics: Truthfulness, fairness, and standards of decency -- Global media: Communication around the world. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Reference | 03/07/2015 | P90.H314 | 8034/461/15 | 03/07/2015 | 03/07/2015 | Books |