Mass Communication: Living in a media world. / Ralph E. Hanson.
Material type:
TextPublication details: Los Angeles : SAGE, 2014.Edition: 4th edDescription: xx,423p.: ills.; 28cmISBN: - 9781452202990
- P90.H314
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P90.H314 (Browse shelf(Opens below)) | Available | 8034/461/15 |
Includes glossary and index.
Contents: Introduction to the media: Living in a media world -- Mass communication effects: How society and media interact -- Print media: The media business: Consolidation, globalization, and the long tail -- Books: The birth of the mass media -- Magazines: The power of words and images -- Electronic media: Newspapers and the news: Reflection of a democratic society -- Audio: Music and talk across media -- Movies: Mass producing entertainment -- Television: Broadcast and beyond -- Strategic communication: The internet: Mass communication gets personal -- Advertising: Selling a message -- Regulation and control of the media: Public relations: Interactions, relationships, and the news -- Media law: Free speech and fairness -- Media ethics: Truthfulness, fairness, and standards of decency -- Global media: Communication around the world.
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