Business marketing: a global perspective / (Record no. 657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120316t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256205353 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD5415.1263.H33 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hayes, Michael H. |
| 245 ## - TITLE STATEMENT | |
| Title | Business marketing: a global perspective / |
| Statement of responsibility, etc. | H. Michael Hayes, Per V. Jenster and Nils-Erik Aaby |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago: |
| Name of publisher, distributor, etc. | Irwin Press, |
| Date of publication, distribution, etc. | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 342 p.: |
| Other physical details | ill |
| Dimensions | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jenster, V. Per |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaby, Erik-Nils |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/03/2012 | HD5415.1263.H33 | 1584/12 | 16/03/2012 | 16/03/2012 | Books |