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Business marketing: a global perspective / H. Michael Hayes, Per V. Jenster and Nils-Erik Aaby

By: Contributor(s): Material type: TextPublication details: Chicago: Irwin Press, c1996.Description: xvii, 342 p.: ill 23cmISBN:
  • 0256205353
Subject(s): LOC classification:
  • HD5415.1263.H33
Contents:
Contents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HD5415.1263.H33 (Browse shelf(Opens below)) Available 1584/12

Includes index.

Contents: An Overview of business marketing -- Marketing strategy and planning -- How organizations buy -- Strategic analysis of an industry -- Business marketing intelligence: Analysis and tools -- Selecting business markets -- Business product management -- Pricing for business markets -- Communicating with business customers: Personal selling -- Communicating with business customers: Beyond personal selling -- Business distribution management -- A Collection of 24 cases.

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