Mass communication: an introduction. / (Record no. 6977)

MARC details
000 -LEADER
fixed length control field 01032nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190924b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013559071x
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90.B515(5e)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bittner, John R.
245 ## - TITLE STATEMENT
Title Mass communication: an introduction. /
Statement of responsibility, etc. John R. Bittner.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1989.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 440 p. :
Other physical details ill. ;
Dimensions 25 CM.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: What is mass communication? -- Newspapers -- Magazines -- Book publishing -- Radio -- Television -- Photography and photojournalism -- Motion pictures -- The recording industry -- Advertising -- Public relations -- Mass media news -- Mass communication and new technologies -- Computers and data processing in mass communication -- Wire services, syndicates, and networks -- International mass communication: history and control -- Legal issues and the working press -- Audience and effects of mass communications -- Media ethics and social issues.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference 24/09/2019   P90.B515(5e) 8540/134/19 24/09/2019 24/09/2019 Books  
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 11/11/2019   P90.B51(5e) K/1930/1930/19 14/12/2021 14/12/2021 Books 1
    Library of Congress Classification     WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks 11/11/2019   P90.B511(5e) K/1931/1931/19 14/12/2021 14/12/2021 Books 2

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