Mass communication: an introduction. / John R. Bittner.
Material type:
TextPublication details: Englewood Cliffs : Prentice Hall, 1989.Edition: 5th edDescription: xxiii, 440 p. : ill. ; 25 CMISBN: - 013559071x
- P90.B515(5e)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P90.B515(5e) (Browse shelf(Opens below)) | Available | 8540/134/19 | |||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B51(5e) (Browse shelf(Opens below)) | 1 | Available | K/1930/1930/19 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B511(5e) (Browse shelf(Opens below)) | 2 | Available | K/1931/1931/19 |
Includes index.
Contents: What is mass communication? -- Newspapers -- Magazines -- Book publishing -- Radio -- Television -- Photography and photojournalism -- Motion pictures -- The recording industry -- Advertising -- Public relations -- Mass media news -- Mass communication and new technologies -- Computers and data processing in mass communication -- Wire services, syndicates, and networks -- International mass communication: history and control -- Legal issues and the working press -- Audience and effects of mass communications -- Media ethics and social issues.
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