Marketing for success. / (Record no. 7803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00811nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211005134528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120510t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749412542 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.F61 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Fletcher, Tony |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for success. / |
| Statement of responsibility, etc. | Tony Fletcher and Neil Russell-Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London: |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 108 p. : |
| Other physical details | ill. ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Better management skills |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead -- <br/><br/><br/> |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Russell-Jones, Neil |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 30/10/2019 | STM | HF5415.F61 | K/997/997/19 | 05/10/2021 | 05/10/2021 | Books |