Marketing for success. / Tony Fletcher and Neil Russell-Jones
Material type:
TextSeries: Better management skillsPublication details: London: Kogan Page, 1994.Description: 108 p. : illISBN: - 0749412542
- HF5415.F61
Contents:
Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead --
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.F61 (Browse shelf(Opens below)) | Available | K/997/997/19 |
Includes index.
Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead --
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