International marketing strategy: analysis, development, and implementation. / (Record no. 8130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01757cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2068883 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211126104306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940524s1994 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94020949 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844807635 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415089859 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.D69 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 20 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Phillips, Chris, |
| Fuller form of name | Doole, Isobel |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy: analysis, development, and implementation. / |
| Statement of responsibility, etc. | Isobel Doole, and Robin Lowe. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York: |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 461 p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Analysis: An Introduction to international marketing -- The International trading environment -- Social and cultural considerations in international marketing -- International marketing research and opportunity analysis -- 2. Strategy development: International niche marketing strategies for small and medium-sized enterprises -- Global strategies -- Market entry strategies -- International product and service management -- 3. Implementation: International communications -- The management of international distribution and logistics -- Pricing for international markets -- International marketing implementation through enabling technologies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin, |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF1416.D69(5e) | K/1590/1590/19 | 25/11/2021 | 1 | 25/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF1416.D691(5e) | K/1591/1591/19 | 25/11/2021 | 2 | 25/11/2021 | Books |