Marketing esentials. / (Record no. 8144)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01948nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211129144803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120514t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780078769047 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0078769043 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.F22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farese, Lois Schneider. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing esentials. / |
| Statement of responsibility, etc. | Lous Schneider Farese, Grady Kimbrell and Carl A. Woloszyk. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvii, 875 p: |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: : 1. The world of marketing: Marketing is all around us – The marketing plan – 2. Economics: Political and economic analysis – Global analysis – 3. Business and society: The free enterprise system – Legal and ethical issues – 4. Skills for marketing: Basic math skills – Communication skills – Technology application for marketing – Interpersonal skills –Management skills – 5. Selling: Preparing for the sale – Initiating the sale – Presenting the product – Closing the sale –Using math in sales – 6. Promotion: Promotional concepts and strategies – Visual merchandising and display – Advertising –Print advertisements – 7. Distribution: Channels of distribution –Physical distribution – Purchasing – Stock handling and inventory control – 8. Pricing: Price planning – Pricing strategies – Pricing math – 9. Marketing information management: Marketing research -- Conducting marketing research – 10. Product and service management: Product planning, branding, and labelling – Extended product features – 11. Entrepreneurship and finance: Entrepreneurial concepts – Risk management – Developing a business plan – Finance the business – 12. Employability and career development: Identifying career opportunities – Finding and applying for a job -- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Kimbrell, Grady |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Woloszyk, Carl A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.F22 | K/1576/1576/19 | 26/11/2021 | 1 | 26/11/2021 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.F221 | K/1577/1577/19 | 26/11/2021 | 2 | 26/11/2021 | Books |