Includes Index.

Contents: : 1. The world of marketing: Marketing is all around us – The marketing plan – 2. Economics: Political and economic analysis – Global analysis – 3. Business and society: The free enterprise system – Legal and ethical issues – 4. Skills for marketing: Basic math skills – Communication skills – Technology application for marketing – Interpersonal skills –Management skills – 5. Selling: Preparing for the sale – Initiating the sale – Presenting the product – Closing the sale –Using math in sales – 6. Promotion: Promotional concepts and strategies – Visual merchandising and display – Advertising –Print advertisements – 7. Distribution: Channels of distribution –Physical distribution – Purchasing – Stock handling and inventory control – 8. Pricing: Price planning – Pricing strategies – Pricing math – 9. Marketing information management: Marketing research -- Conducting marketing research – 10. Product and service management: Product planning, branding, and labelling – Extended product features – 11. Entrepreneurship and finance: Entrepreneurial concepts – Risk management – Developing a business plan – Finance the business – 12. Employability and career development: Identifying career opportunities – Finding and applying for a job --