Marketing. / (Record no. 8189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01466cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12388168 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211202163229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010423s2002 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001024810 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199579617 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.B16 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 21 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Fuller form of name | Baines, Paul |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing. / |
| Statement of responsibility, etc. | Paul Baines, Chris Fill, Kelly Page |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford: |
| Name of publisher, distributor, etc. | OUP, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 756 p.: |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Marketing fundamentals: Marketing principles and society -- The marketing environment -- Consumer buying behavior -- Marketing research -- 2. Principles of marketing management: Marketing strategy -- Market segmentation and positioning -- International market development -- 3. The marketing mix principle: Developing products and brands -- Price decisions -- An introduction to marketing communications -- Marketing communications: tools, media and planning -- Retailing and channel management -- 4. Principles of relational marketing: Services marketing -- Business-to-business marketing -- Relationship marketing -- Not-for-profit marketing -- 5. Contemporary marketing practice: Digital marketing practice -- Postmodern marketing -- Marketing, sustainability and ethics -- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Page, Kelly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 07/11/2019 | HF5415.B16(2e) | K/1634/1634/19 | 02/12/2021 | 02/12/2021 | Books |