Media programming: strategies and practices. / (Record no. 8280)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01251nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211213112809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200129b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780459503071 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 045950307X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PN1992.55.E18 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eastman, Susan Tyler. |
| 245 ## - TITLE STATEMENT | |
| Title | Media programming: strategies and practices. / |
| Statement of responsibility, etc. | Susan Tyler Eastman and Douglas A. Ferguson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston: |
| Name of publisher, distributor, etc. | Thomson Wadsworth, |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 466 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming -- |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferguson, Douglas A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | PN1992.55.E18(8e) | K/1992/1992/19 | 13/12/2021 | 13/12/2021 | Books |