Media programming: strategies and practices. / Susan Tyler Eastman and Douglas A. Ferguson.

By:

Eastman, Susan Tyler

Contributor(s):

Ferguson, Douglas A

Material type:

TextPublication details: Boston: Thomson Wadsworth, 2009.Edition: 8th edDescription: xiii, 466 pISBN:

9780459503071
045950307X

LOC classification:

PN1992.55.E18

Contents:

Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming --

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY			PN1992.55.E18(8e) (Browse shelf(Opens below))					Available			K/1992/1992/19

Includes bibliography and index.

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Media programming: strategies and practices. / Susan Tyler Eastman and Douglas A. Ferguson.

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