Marketing :best practices. / (Record no. 883)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01826cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12185217 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113939.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000926s2000 txua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00708858 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB99-70629 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030211093 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm42623436 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | EYE |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.M34 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing :best practices. / |
| Statement of responsibility, etc. | Michael R. Czinkota ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth ; |
| Name of publisher, distributor, etc. | Dryden, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 657 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/05/2012 | HF5415.M34 | 2248/12 | 16/05/2012 | 1 | 16/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/05/2012 | HF5415.M341 | 2249/12 | 16/05/2012 | 2 | 16/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 16/05/2012 | HF5415.M342 | 2250/12 | 16/05/2012 | 3 | 16/05/2012 | Books |