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Marketing :best practices. / Michael R. Czinkota ... [et al.].

Contributor(s): Material type: TextSeries: The Dryden Press series in marketingPublication details: Fort Worth ; Dryden, c2000.Description: xxvii, 657 p. : ill. ; 29 cmISBN:
  • 0030211093
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415.M34
Contents:
Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M34 (Browse shelf(Opens below)) 1 Available 2248/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M341 (Browse shelf(Opens below)) 2 Available 2249/12
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY HF5415.M342 (Browse shelf(Opens below)) 3 Available 2250/12

Includes bibliographical references and indexes.

Contents: Introduction - marketing environment: Introduction to marketing -- The Marketing environment and social responsibility -- International marketing -- Understanding the market: Marketing research and information systems -- Consumer behavior -- Business-to-business marketing -- Marketing segmentation and target market -- Product: Product decisions and marketing's role in new product development -- Services marketing -- Distribution: Marketing channels and distribution -- Retailing and wholesaling -- Integrated marketing communications: Integrated marketing communications: advertising, promotions and other tools -- Personal selling and sales management -- Pricing: Pricing strategies and determination -- The Future of marketing: Marketing on the internet -- Appendix 1: Planning for marketing decisions -- Appendix 2: Careers in marketing.

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