Essentials of marketing research / (Record no. 913)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00948nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120517t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273674005 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2.T736 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Proctor, Tony. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| Statement of responsibility, etc. | Tony Proctor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England: |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 560 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The Nature of marketing research -- Planning the research project -- Secondary data -- Sampling -- Surveys -- Measurement and scaling -- Questionaires -- Qualitative research -- Observations and experiments -- Quantitative data analysis -- Evaluating, reports and presentation -- Applied marketing research -- Marketing research settings: business-to-business, services and internal marketing -- Global marketing research -- Marketing decision-support systems. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 17/05/2012 | HF5415.2.T736 | 2177/12 | 17/05/2012 | 1 | 17/05/2012 | Books | |||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 17/05/2012 | HF5415.2.T7361 | 2178/12 | 17/05/2012 | 2 | 17/05/2012 | Books |