Essentials of marketing research / Tony Proctor
Material type:
TextPublication details: England: Prentice Hall, 1997.Edition: 3rdDescription: viii, 560 p. : ill. ; 25 cmISBN: - 0273674005
- HF5415.2.T736
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.T736 (Browse shelf(Opens below)) | 1 | Available | 2177/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.T7361 (Browse shelf(Opens below)) | 2 | Available | 2178/12 |
Includes index.
Contents: The Nature of marketing research -- Planning the research project -- Secondary data -- Sampling -- Surveys -- Measurement and scaling -- Questionaires -- Qualitative research -- Observations and experiments -- Quantitative data analysis -- Evaluating, reports and presentation -- Applied marketing research -- Marketing research settings: business-to-business, services and internal marketing -- Global marketing research -- Marketing decision-support systems.
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