Business marketing. / (Record no. 937)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01802cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12942806 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210414113942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020924s2001 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844215384 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1263.B56 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bingham, Frank G. |
| 245 10 - TITLE STATEMENT | |
| Title | Business marketing. / |
| Statement of responsibility, etc. | Frank G. Bingham, Jr., Roger Gomes. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, Ill. : |
| Name of publisher, distributor, etc. | NTC/Contemporary Pub. Group, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 425 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Business marketing management. c1998. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: The Business marketing environment -- Introduction to the business marketing environment -- The Organizational buying process -- Marketing research and information systems -- Market segmentation, positioning, and demand projection -- Making and moving business goods and services -- New product development, management, and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrial marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Geographic subdivision | United States |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gomes, Roger. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bingham, Frank G. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html">http://www.loc.gov/catdir/enhancements/fy0643/2002514157-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html">http://www.loc.gov/catdir/enhancements/fy0643/2002514157-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 22/05/2012 | HF5415.1263.B56 | 2374/12 | 22/05/2012 | 22/05/2012 | Books | ||||||
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 25/09/2012 | HF5415.1263.B561 | 2308/12 | 25/09/2012 | 25/09/2012 | Books | 2 |