Business marketing. / Frank G. Bingham, Jr., Roger Gomes.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001.Edition: 2nd edDescription: xix, 425 p. : ill. (some col.) ; 27 cmISBN: - 0844215384
- HF5415.1263.B56
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1263.B561 (Browse shelf(Opens below)) | 2 | Available | 2308/12 | ||||||||||||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1263.B56 (Browse shelf(Opens below)) | Available | 2374/12 |
Rev. ed. of: Business marketing management. c1998.
Includes bibliographical references and index.
Contents: The Business marketing environment -- Introduction to the business marketing environment -- The Organizational buying process -- Marketing research and information systems -- Market segmentation, positioning, and demand projection -- Making and moving business goods and services -- New product development, management, and strategy -- Price planning and strategy -- Business marketing channel participants -- Physical distribution management and strategy -- Special topics in business marketing -- International business marketing -- Ethical considerations in business-to-business marketing.
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