Think public relations. / (Record no. 9550)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01377cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17303085 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231016100745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120517s2013 maua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012020402 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780205857258 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | LC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM1221.T55 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Think public relations. / |
| Statement of responsibility, etc. | Dennis L. Wilcox ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 400 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 1322 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilcox, Dennis L. |
| 9 (RLIN) | 1323 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 15/03/2023 | HM1221.T55(2e) | K/3113/0211/23 | 26/04/2023 | 26/04/2023 | Books |