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Think public relations. / Dennis L. Wilcox ... [et al.].

Contributor(s): Material type: TextPublication details: Boston : Pearson, 2013.Edition: 2nd edDescription: xvii, 400 p. : col. ill. ; 29 cmISBN:
  • 9780205857258
Subject(s): DDC classification:
  • 659.2 23
LOC classification:
  • HM1221.T55
Contents:
Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education --
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY HM1221.T55(2e) (Browse shelf(Opens below)) Available K/3113/0211/23

Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education --

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