Discovering mass communication. / (Record no. 9607)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01295nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230515145454.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140619b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0673183904 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | WIUC-GH |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90.B34 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 001.51 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brcker, Samuel L. |
| 9 (RLIN) | 1033 |
| 245 ## - TITLE STATEMENT | |
| Title | Discovering mass communication. / |
| Statement of responsibility, etc. | Samuel L. Becker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Glenville, IL : |
| Name of publisher, distributor, etc. | Scot, Forman & Co, |
| Date of publication, distribution, etc. | 1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 494 p.; |
| Other physical details | ill.: |
| Dimensions | 26cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication -- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass communication |
| 9 (RLIN) | 1034 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 08/03/2023 | P90.B34(2e) | K/2930/0028/23 | 15/05/2023 | 15/05/2023 | Books |