Discovering mass communication. / Samuel L. Becker.
Material type:
TextPublication details: Glenville, IL : Scot, Forman & Co, 1987.Edition: 2nd edDescription: xvii, 494 p.; ill.: 26cmISBN: - 0673183904
- 001.51
- P90.B34
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B34(2e) (Browse shelf(Opens below)) | Available | K/2930/0028/23 |
Includes index
Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication --
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